You have heard said that "the list is golden". "The money's in the List". When you have a list of targeted names and email addresses, you can make money starting a home based business. Starting a home based business without a list of prospective business partners and customers online is fighting a war that you can never win. Here are a few tips that can help the new internet marketer build the list. There are four components that you must use to build your list. You must have a "squeeze page", an auto-responder, a thank you page and a download page.
1. The "squeeze page" is a website page that has a compelling headline about meeting a need or providing a solution to a problem that your your audience is wrestling. There must be an emotional connect made with the reader of the headline that will compel them to read "the rest of the story".
The "rest of the story" is the list of bullet points that highlight the benefits that they will receive from your FREE offer to help solve their problem. Notice that the offer is FREE . FREE is one of the most pleasing words in the English language. The "squeeze page" is not a "sales page or a sales pitch but it must express in the most compelling way what's in this FREE offer that they can't possibly do without.
At the end of "the rest of the story" you have a "call to action" statement that tells your prospect what to do in an urgent manner. Such as: "Limited Quantities Left-Sign Up Now!". You must create an urgency or scarcity for them to grab the FREE offer now!. Stay around for Part 2 on how the Auto-Responder is utilized in building your list when starting a home based business.
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