“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, “This program would not be shown or be heard without advertisement”. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements.
Business owners understand how important an advertisement is. It is in this manner that they would tell to everybody that they are selling products and offering services. They would not have sales, which in turn give them profit, if people would not notice and buy their products and avail of their services.
However, it is not happy to note that there are people who are out to steal money from advertisers and business owners by offering "to good to be true" advertisement packages and not delivering the agreed service. Business owners and advertisers should be aware of this because they can become victims of a scam.
The scam here is when the advertiser paid for these different kinds of services but none or some of them are not really even performed. The main point to consider here is to whom is the advertiser transacting with. To avoid being ripped off do a background check and know who you're dealing with.
On the Internet a scam can take place during a pay-per-click ad campaign when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that banner. This was a good idea before it was not touched by hackers who developed a robotic program to automatically click on that banner which increases the amount to be paid by the advertiser. The next paying scheme was the “pay per action”, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.
One thing is for sure, advertising in the Internet is not easy but it is an adventure, especially when one understands fully the power of the Internet. It is not a unidirectional means of advertising like the television or radio, but it is an interactive highway for both the advertiser and the prospective clients. www.networkmarketingsmarts.com
James B Byrd
"The Network Marketing Smarts Guy"
http://www.networkmarketingsmarts.com
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